Privacy Policy
Last updated: June 1, 2026
AlphaProSport ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit alphaprosport.com (the "Website") or use our sports tourism services (the "Services"). We primarily serve customers in Canada (CA) and comply with applicable Canadian privacy legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable.
1. Information We Collect
We may collect the following categories of personal information: (a) Identity and contact data — name, email address, phone number, postal address, passport details when required for travel arrangements; (b) Booking and transaction data — tour preferences, payment information (processed by secure third-party payment processors; we do not store full credit card numbers on our servers); (c) Technical data — IP address, browser type, device information, pages visited, and referral source; (d) Communications — records of correspondence with our team including Paris Ralph and support staff; (e) Marketing preferences — newsletter subscription status and cookie consent choices stored in localStorage.
2. How We Use Your Information
We use personal information to: process and fulfil tour bookings and ticket orders; communicate itinerary details, travel documents, and event updates; respond to enquiries and provide customer support; send marketing communications where you have opted in (you may unsubscribe at any time); improve our Website and Services through analytics; prevent fraud and ensure security; comply with legal obligations including visa support documentation; and enforce our terms, including the Return Policy and booking conditions.
3. Legal Basis for Processing
We process personal information based on: performance of a contract when you book our Services; your consent for marketing emails and non-essential cookies; our legitimate interests in operating and improving our business, provided these do not override your rights; and compliance with legal obligations such as tax record-keeping and anti-fraud requirements.
4. Sharing Your Information
We may share personal information with: travel suppliers including hotels, airlines, stadium ticket offices, and local fan guide partners necessary to deliver your package; payment processors (Visa, Mastercard, PayPal) to process transactions securely; IT and hosting providers who maintain our Website under confidentiality agreements; professional advisers including lawyers and accountants when required; and law enforcement or regulatory authorities when legally compelled. We do not sell your personal information to third parties for their marketing purposes.
5. International Data Transfers
Because our Services involve travel to destinations outside Canada, your information may be transferred to countries with different data protection laws. We implement appropriate safeguards including contractual clauses with partners requiring adequate protection of personal data. By booking international tours, you acknowledge such transfers are necessary to perform our Services.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this Policy, including satisfying legal, accounting, and reporting requirements. Booking records are typically retained for seven years. Marketing data is retained until you unsubscribe or request deletion. Cookie consent preferences are stored locally on your device until cleared.
7. Your Rights
Depending on your jurisdiction, you may have the right to: access personal information we hold about you; request correction of inaccurate data; request deletion subject to legal exceptions; withdraw consent for marketing; lodge a complaint with the Office of the Privacy Commissioner of Canada. To exercise these rights, contact [email protected] with sufficient detail to identify your request. We will respond within 30 days.
8. Security Measures
We implement technical and organisational measures including SSL encryption on our Website, access controls, and staff training to protect personal information. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security but continuously review our practices.
9. Children's Privacy
Our Services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected a child's information, contact us immediately for deletion.
10. Contact Us
Data Controller: AlphaProSport. Contact: Paris Ralph, [email protected], 50 Broadway, London SW1H 0BL. For cookie-specific information, see our Cookie Policy.