Cookie Policy

This Cookie Policy explains how AlphaProSport ("we," "us," or "our") uses cookies and similar technologies on alphaprosport.com (the "Website"). It should be read together with our Privacy Policy. By continuing to use the Website after accepting our cookie banner, you consent to the use of cookies as described below, except where your browser settings or applicable law requires otherwise.

1. What Are Cookies?

Cookies are small text files placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites function efficiently, remember preferences, and provide information to site owners. Similar technologies include localStorage, sessionStorage, and pixel tags. On our Website, we use localStorage to store your cookie consent preference under the key "cookie_consent" so the consent banner does not reappear after you click Accept.

2. Types of Cookies We Use

Strictly Necessary Cookies: These are essential for the Website to function. They enable core features such as page navigation, security, accessibility tools, and remembering your cookie consent choice. The Website cannot operate properly without these cookies. They do not require consent under most privacy frameworks but you may block them through browser settings at the risk of impaired functionality.

Functional Cookies: These allow the Website to remember choices you make (such as language preference or form data during a session) and provide enhanced features. They may be set by us or by third-party providers whose services we use.

Analytics Cookies: These help us understand how visitors interact with the Website by collecting anonymous aggregated data such as pages visited, time on site, and referral source. This information helps us improve content, navigation, and tour offerings for Canadian sports travellers.

Marketing Cookies: If implemented in the future, these may track visitors across websites to display relevant advertisements. We currently minimise marketing cookies and will update this Policy before deploying any advertising trackers.

3. Cookie Duration

Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period or until deleted. Our cookie consent record in localStorage persists until you clear your browser data or revoke consent. Analytics cookies, if used, typically expire between 30 days and 24 months depending on the provider.

4. Third-Party Cookies

Some cookies may be placed by third-party services embedded on our Website, such as payment processors (Visa, Mastercard, PayPal), social media sharing buttons, or embedded video content from tour reports. We do not control these third parties' cookies. Please review their respective privacy and cookie policies. We select partners who maintain appropriate data protection standards.

5. Managing Your Cookie Preferences

When you first visit our Website, a cookie banner appears at the bottom of the screen with options to Accept or Close. Clicking Accept stores your preference in localStorage and hides the banner permanently for that browser. You can also manage cookies through your browser settings: Chrome — Settings > Privacy and security > Cookies; Firefox — Settings > Privacy & Security; Safari — Preferences > Privacy; Edge — Settings > Cookies and site permissions. Blocking all cookies may affect Website functionality including forms and navigation.

6. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals. There is no universal standard for responding to DNT. Currently, our Website does not alter its practices based on DNT signals but we limit tracking to what is necessary for operation and improvement of our Services.

7. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our practices. The "Last updated" date at the top indicates the current version. Material changes will be communicated via the Website. We encourage you to review this page periodically.

8. Contact

For questions about our use of cookies, contact Paris Ralph at [email protected] or write to AlphaProSport, 50 Broadway, London SW1H 0BL. For broader privacy matters, see our Privacy Policy or review your rights under Canadian privacy law.